The Deloitte International Tax Source (DITS) is an online database featuring tax rates and information for 66 jurisdictions worldwide and country tax highlights for more than 130 jurisdictions. Deloitte’s new brand identity goes beyond its visual elements. It also guides the tone of all our communication, including the written and spoken word, and provides us with the ability to authentically express our personality—confident, clear, and human. Like a home remodel, these changes will occur gradually.

  1. Deloitte Brand Guidelines 2019
  2. Deloitte Brand Guidelines 2020
  3. Deloitte Brand Guidelines 2018
  4. Deloitte Brand Guidelines 2018

Kelley Grover geeks out on brand and brand governance, but she gets it — for most of her 240,000 colleagues, such matters are a chore, not a passion.

“Most folks say, ‘I don’t have time for brand. I have to meet this goal, I have to meet with this client, I don’t have time to be worrying about that,’” said Grover, Senior Global Brand Manager at Deloitte.

Deloitte Brand Guidelines 2019

Deloitte brand guidelines

Deloitte Brand Guidelines 2020

Grover takes a different view: “We are all brand ambassadors. It is all our jobs to be representatives of the brand.”

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In 2016, Deloitte launched its refreshed brand identity with a single brand architecture and identity system to deliver on a consistent and meaningful global Deloitte experience.

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Deloitte Brand Guidelines 2018

Brand

Deloitte Brand Guidelines 2018

With so many associates who all use or live the new brand in some way, the mammoth task of governance fell to a few people on the Global Brand team.